Home Keratin Questions

Here we go with page 2 of our question and answer section.
As usual. if you don’t find an answer here, let me know what the question is and I’ll do my best to answer you.

How much should I pay for Brazilian straightening?

Well, this is a tricky one. In salons I’ve heard of stylists charging up to $1000 for a single treatment. In London, where I was earlier this year, I saw several salons offering Keratin treatments for between £150 and £300. So the answer is that the cost varies as much as it does for a cut and blow dry… It just depends on the stylist you choose.


How do I wash my hair after a Keratin treatment?

To begin with you shouldn’t! Not for a couple of days anyway. The more you wash your hair the quicker the effects of Keratin will fade. To lessen the leaching effect of successive washes I suggest a shampoo containing no sodium chloride (salt).


After I have applied a Keratin straightener is there anything I can do to improve the result?

Yes there is. For a start, if you notice any kinks in your hair, maybe the morning after using it, use a hair-dryer and brush, or your straighteners to get it back in check.
You may want to wear a scarf with your hair pulled back straight when you go to bed.


My hair is heavily damaged, will it fall out if I have a Brazilian Keratin treatment?

No. If your has been damaged from excessive dyeing, bleaching or chemical straightening, you’ll notice a dramatic improvement after using Keratin. In fact, these products actually work better on heavily treated hair. If your locks feel like straw, you’ll be amazed at the difference, seriously. I’m speaking as a life long bleacher and straightening addict.


How is the Brazilian method different to other treatments like Japanese or Yuko?

Most hair straighteners work by permanently altering the structure of hair through the application of harsh chemicals. These remain on the hair for the rest of its life, whereas Keratin is a natural product, which leaves the hair flexible with a more natural look and feel. As it’s not permanent, with time hair returns to its natural state.
How long should I wait before washing my hair after I use a Keratin straightener?

This depends on the Keratin straightening product you use. With Zene Progress – the leading brand of Formaldehyde-free hair straightener in Brazil – you only need to wait 48 hours, but others require you to wait as long as 3 days before rinsing off the product.

Will using complimentary Keratin products really help prolong the effects of using Escova Progressiva?

Yes. Products like the BioExtratus QueraVit range of shampoos and conditioners protect and nourish the hair, holding in existing Keratin and prolonging a soft, shiny and more manageable appearance.


What should I avoid after using a Brazilian hair straightener?

There are a few things you should avoid in the 48 hours after applying BKT. They include:
● Using hair clips or pins
● Wearing your hair in a ponytail
● Hair sprays, gels, mouses or conditioners
● Sweating or excessive exercise
● Washing your hair
● Using a hair band
● Wearing sun glasses to hold your hair back

Once you have rinsed the Keratin from your hair you can do pretty much anything you want with it and you’ll find its more manageable, softer and shinier – exactly the opposite of other chemical hair straighteners.


I’ve heard that Brazilian Keratin can be dangerous. What’s the truth?

The simple truth is that many Keratin hair straighteners use a potentially dangerous chemical called Formaldehyde. Or at least they used to.
In Brazil, the use of Formaldehyde was made illegal in over the counter hair treatments almost two years ago. Way ahead of America, where many of the current products on the market still contain Formaldehyde (or one of its many potentially hazardous derivatives).
The secret is always to check that the product you are about to buy, or that your stylist is about to use, is 100% Formaldehyde Free, especially if you are in the States or Europe.
But don’t panic. A growing number of products, like Zene Progress for example, are completely safe and the amount is rising as companies develop new formulas and ways of holding Keratin in the correct solution, but I’ll save you from the science here.
But always check that the product you use Formaldehyde free.


Can you explain what the link is with Formaldehyde?

Until relatively recently Formaldehyde was used as a bonding agent for holding Keratin in your hair. However Formaldehyde is a highly potent chemical and has been linked with respiratory problems and cancer. Although the concentrations used in the old chemical hair straighteners was quite small, stylists in particular were at some risk from continued use, even if there clients were not.

Following a public outcry in Brazil, where this treatment was originally developed, companies began working on new formulas which did not contain Formaldehyde. Now I really do hate to plug a product I sell, but Zene Progress quickly established itself as the brand leader. Using alcohol not Formaldehyde, this treatment produced the same fabulous results without the danger of previous formulations.


Can I use Brazilian Keratin Treatments more frequently than suggested?

Yes you can. Keratin is completely harmless and you’ll benefit from the straightening and conditioning effects of Escova Progressiva every time you use it. Rather like a very deep conditioner. I swim a lot in the sea, and when I began using keratin straightener I was giving myself a treatment every month. It’s also one of the reasons applying Keratin straightener yourself is so good, because it’s so much cheaper than doing to a salon.

Will I get my curls back after using Escova Progressiva?

Yes. As the Keratin fades and gets washed out your hair will gradually return to its original condition. If you were curly before your locks will return.

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